Abstract
As the concern grows for maintaining and improving the quality of the environment and protecting human health; organizations of all sizes in different industries are turning their attention to possible impacts of their activities, products and services on the environment. The food industry in India, which is highly prone to environmental pollution, needs to give adequate attention to environmental marketing. The environmental performance of the organizations in this industry is of increasing concern today. In order to achieve a sound environment, they need to develop deep organizational commitment, systematic approach and continuous improvement in their various processes. How selected organizations in fast food industries are achieving these goals of environmental marketing is being highlighted in this study.
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