How do Prospective Candidates Evaluate a Business School?

Abstract

Management education currently enjoys high popularity in India. As a result, over seven hundred business schools have been set up all over the country. With so many schools competing with one another, it is likely that a business school may want to differentiate itself from other schools to attract and enroll bright students in sufficient number. For an effective differentiation, it is however necessary to identify the relevant criteria that candidates, willing to join an MBA program, use to evaluate a business school for admission and the relative importance of these criteria to them. The authors recently conducted a survey for this purpose and the article sumllwrizes the findings.