Abstract
This paper discusses the consumer attitude and responses towards the emerging concept in retail business-shopping mall. The study was conducted among 600 household and 300 in-store customers in Chennai in the month of March 2001. Statistical judgement sampling was resorted to for the study. The study displays the changing cultural trends and the lifestyle of the people of Chennai. We can observe from the analysis that shopping has taken the form of an entertainment in today's scenario. Shopping malls have the ability to attract customers and make them stay longer and spend more than they had planned to.
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