Abstract
Post “dot com bust” and “US economic slowdown”, companies are hopping on to the B2R bandwagon . These organisations can be broadly categorised as members of the B2B market exchange as suppliers or buyers, owners of 3rd party exchanges or B2B product-providers . B2B ventures already represent a major chunk of online business and are increasing their share in the pie even; year. Though many organisations are keen on getting involved in B2B ventures, it is imperative that they know what exactly does B2B represent, who can be a part of it - how, and what are the risks and success factors involved. A pool of literature exists that gives a variety of approaches and guiding criteria towards the same. This paper attempts to answer the aforesaid issues based on a study of the major B2B players to identify the common approaches adopted by them.
Get full access to this article
View all access options for this article.