Abstract
Torn between the two extremes of one's own cultural heritage and the demands of the materialistic values being imitated from the Western societies, an Indian today seems to have temporarily lost his or her moorings. Verily, the current scenario is of confusion and extreme public cynicism about issues such as ethics and values. Businessmen, like human beings in other spheres of life, too face the dilemma arising out of the eternal conflict between the ends and the means. Business ethics and values might just be a new field focusing on age-old dilemmas. What makes the topic of ethics and values in business specially relevant and topical in the present context in India is fact that we are on the threshold of environmental changes of far-reaching consequences.
This article is addressed to the subset of the larger issues of ethics and values in life in general. The setting is the business and industry in India in the 1990s and beyond. The basic suggestion of this article relates to the felt need that there has to be a greater understanding of the twin and interrelated issues of ethics and professional values in business and industry in India.
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