This article studies innovative behaviour and its impact on export activity. Our results show—for the Mexican case—that innovation is a method used to meet international standards and is therefore necessary in order to compete in export markets. This relationship has been observed in both developed and developing countries, although the exact configuration differs, probably due to the different role innovation plays in each. We used several sub-samples showing that different types of firms are associated with distinct independent variables. These variables could quite possibly explain many of the differing and often contradictory results in existing literature.
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