Abstract
This paper begins by critically examining the inadequacies of production culture in organizations based primarily on impersonal, professional relationships and argues that many of the ills of modern industry like absenteeism and interpersonal conflicts stem from this culture. The author suggests that the culture of community characterized by social competence, personal relationships, cooperation, care and recognition can best serve the real purpose of organizations than mere professionalism. Culture of community implies values-based management or ethical management whereby an indi vidual or an organization is bound to accept certain norms for the well-being of the community. Thus, ethics ought to become a project for commitment to values which have gradually been eroded in our mass media society where religions no longer inspire men to live ethically. The author delves into Norwegian history and recalls the case of Hans Nielsen Hauge (1774-1821), whose inspirational leadership was summed up in his simple gospel: 'Fear of God, temperance and hard work'. Hauge's leadership style of management by building community cultures has, according to the author, great significance for modern enterprises.
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