Towards Corporate VEDA: Indian Ethos and Corporate Development1

Abstract

This paper presents the idea of 'Corporate Veda' as a basis for application of Indian ethos in corporate context. Societies have undergone transitions from kingdom states to nation-states and now we are witnessing the emergence of corporates as states. Indian ethos provides us a strong foundational basis for the development of management ideas for 'new age corporates'. This paper outlines the concept of 'VEDA' leadership in terms of Vision, Enlightenment, Devotion and Action and argues for the develop ment of a corporate Veda rooted in this definition. The paper also provides the 'Swastik model' as a framework to analyze change. The model is useful in the further development of the idea of corporate Veda. A comparative analysis of American, Japanese and Indian theories and approaches to manage ment is presented as a basis for their integrative synthesis in the form of corporate Veda.