A Scale to Assess Entrepreneurial Motivation

Abstract

Much of the research conducted in India in the area of entrepreneurship considers personality characteristics and motivation interchangeably. This article argues that there is a need to treat entrepreneurial motivation as a separate entity and objectively measure and classify different types of motivation to draw meaningful inferences. The authors attempt here to develop a scale relevant to the Indian context to measure entrepreneurial motivation. The sample for the study was drawn from 195 potential women entrepreneurs. Five core motivations—the entrepreneurial core motiva tions, the work core motivation, the social core motivation, the individual core motivation and the economic core motivation—are identified with the help of factor analysis by the principal components method. Their strength is measured using the the Likert-type five-point rating scale.