Human Factors in Entrepreneurship Effectiveness

Abstract

Early experiments in entrepreneurship development through training in terventions were heavily influenced by the assumption that personality factors such as achievement motivation played a crucial role in creative business endeavours. Although the assumption has not lost much of its vigour, it has of late come under increasing attack by those who believe that managerial skills are a more important factor in entrepreneurial success. Stressing that it is human factors that make the difference between success and failure, the author reviews the performance of a segment of industrial units in an Indian state to underscore his point.