Abstract
This research examines the processes and resultant outcomes of a student- initiated and administered state-level external marketing project. The paper describes the contribution of entrepreneurship to state and regional development and discusses how university-based entrepreneurship programmes can contribute to such development. Specific recommenda tions for policy-makers wishing to replicate the initiative elsewhere are set forth. The setting of this research is a state in the United States, but the processes described here may have wider applicability.
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