Rodney D. Ryder and Ashwin Madhavan, Intellectual Property and Business: The Power of Intangible Assets, New Delhi: SAGE Response Business Books, 2014, 317 pp.
Get full access to this article
View all access options for this article.
References
1.
Ocean Tomo. (2015). Annual study of intangible asset market value from Ocean Tomo, Llc. Ocean Tomo. Retrieved 9February2016, from http://www.oceantomo.com/blog/2015/03-05-ocean-tomo-2015-intangible-asset-market-value/
2.
RyderRodney D. (2004). Brands, trademarks, and advertising. New Delhi, India: LexisNexis Butterworths.
3.
RyderRodney D. (2005). Intellectual property law: Concept to commercialization. New Delhi, India: MacMillan Publishers.
4.
RyderRodney D. (2006a). Intellectual property for managers: Turning ideas into virtual monopoly. New Delhi, India: SAGE Publications.
5.
RyderRodney D. (2006b). Trademarks, advertising, and brand protection. New Delhi, India: MacMillan Publishers.
