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Predicting Consumer Purchase Intention: A Discriminant Analysis Approach

NMIMS Management Review

Impact Factor: 1.8 / 5-Year Impact Factor: 0.8

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Research article

First published online November, 2013

Predicting Consumer Purchase Intention: A Discriminant Analysis Approach

and

Volume 23, Issue 2

https://doi.org/10.1177/0971102320130207

Abstract

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Notes to contributors