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Family and Social Influences in Buying Decision Making - A Study of Refrigerator

NMIMS Management Review

Impact Factor: 1.8 / 5-Year Impact Factor: 0.8

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Research article

First published online December, 2002

Family and Social Influences in Buying Decision Making - A Study of Refrigerator

and

Volume 14, Issue 2

https://doi.org/10.1177/0971102320020205

Abstract

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