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Impact of Country of Origin and Ethnocentricity on Purchase Intention-A Study of White Goods

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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First published online September, 2015

Impact of Country of Origin and Ethnocentricity on Purchase Intention-A Study of White Goods

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Volume 42, Issue 3

https://doi.org/10.1177/0970846420150305

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