The Danish fishing industry has experienced a harsh economic situation within the last decade due to a decline in the most important fish stocks and in-creasing overcapacity. Furthermore, changes in the market for fish and fish products has caused de-creasing prices in the traditional markets. As Danish producers cannot expect extraordinary increases in catches, the future success of the Danish fishing in-dustry may depend upon altering fishing patterns to bring them in line with market demands. However, this would require a vigorous exchange of market in-telligence within the production chain. This article identifies those institutional paths which are hinder-ing progress towards a knowledge-rather than resource-based industry and concludes that the survival of the Danish fishing industry depends on its ability to adapt to changes in the international market via a strong cast of 'market intelligent' players.
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