Abstract
Cities and regions should not compete to attract jobs, but instead should try to create them. Jobs-to-people is a strategic approach based on the valorization of local and regional assets, including the performance of firms based on their networks and local strengths, natural and created assets, and the capacity to enhance endogenous development. Taken together, these describe territorial capital. National policies and local and regional initiatives are increasingly engaged in the task of enhancing territorial capital.
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