Abstract
Get full access to this article
View all access options for this article.
References
1.
Tanaka, K.
(1992 ) 'The pun in advertising: a pragmatic approach ', Lingua , 87 : 91 -102
2.
Tanaka, K.
(1994 ) Advertising Language. A Pragmatic Approach to Advertisements in Britain and Japan , Routledge , London