AbstractGet full access to this articleView all access options for this article.Get accessReferences1. Kress, G. and van Leeuwen, T. ( 1996) Reading Images: The Grammar of Visual Design. London: Routledge.2. Kress, G. and van Leeuwen, T. ( 2001) Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold.