Emerging Principles of Attention and Information Demand

Abstract

I review recent literature on information demand and its implications for attention control. I argue that this literature motivates a view of attention as a mechanism that reduces uncertainty by selectively sampling sensory stimuli on the basis of expected information gain (EIG). I discuss emerging evidence on how individuals estimate the two quantities that determine EIG, prior uncertainty and stimulus diagnosticity (predictive accuracy). I also discuss the neural mechanisms that compute EIG and integrate it with rewards in frontoparietal, executive, and neuromodulatory circuits. I end by considering the implications of this framework for a broader understanding of the factors that assign relevance to sensory stimuli and the role of attention in decision making and other cognitive functions.

Keywords

information seeking computational rationality uncertainty reward attention

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