Book Reviews : de Saez,Eileen Elliott Marketing concepts for libraries and information services. 1993,London: Library Association Publishing,160pp,£25 (£20 to LA members),ISBN 0 85157 448 3
Restricted accessReview articleFirst published online December, 1994
Book Reviews : de Saez,Eileen Elliott Marketing concepts for libraries and information services. 1993,London: Library Association Publishing,160pp,£25 (£20 to LA members),ISBN 0 85157 448 3
Baker, S.L. (1993) The responsive public library collection: how to develop and market it. Libraries Unlimited
2.
Coote, Helen (1994) Marketing and promoting library services. London: Aslib, £12 (£9.50 to Aslib members), (in press when this review was written)
3.
Kotler, Philip (1994) Marketing management : analysis planning, implementation and control 8th edn. Prentice-Hall
4.
Pyle, Jon and Harrington, Simon (1988) Making leaflets work: the librarian's guide to effective publicity. London: Library Association Publicity and Public Relations Group
5.
Wood, E.J. (1988) Strategic marketing for libraries. Greenwood
