This paper is a comparative study of approaches to nationally co- ordinated library promotion. The best of current practice in Australia, North America and Europe is reviewed. Recommendations for action in the UK are based on a critical appraisal of four possible schemes.
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References
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Cronin, B., 'From paradigm to practice: the logic of promotion', Aslib Proceedings, 33 (10) October 1981.
2.
Dewe, M., Library supply agencies in Europe, London, Library Association, 1968.
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An explanation of how these figures were arrived at will be given in B. Cronin, A national graphics resource centre for libraries in the UK, London, Aslib (in preparation).
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Library Association Working Party on Display and Publicity Materials , 'Report to the Library Association', Report no. GPC/221/1 , London, Library Association, 1978.
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Elliott, C., Library publicity and service, London, Grafton, 1951.
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Dewe, op. cit.
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Public libraries in Australia, Report of the Committee of Inquiry into Public Libraries, Canberra, AGPS, 1976.
