Abstract
This paper examines the case of the appointment of the first psychologist to a British industrial company, Rowntree's Cocoa Works, in 1922. Before this date, industrial psychologists did several pieces of work for Rowntree's. Events concerning the appointment of the psychologist and the subsequent activities of the Psychological Department demonstrate the dual reliance of early British industrial psychology on the principles of welfare and efficiency. The sensitivity of psychological practices for industrial relations at Rowntree's shows the potential contradictions in the application of these principles.
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