Rapid changes in technology have contributed to making globalization a reality, in spite of it being criticized for imposing Western cultural values on the world. Globalization embeds a neoliberal ideology where productivity, competition, and profit prevail. This paper posits that neoliberalism has enabled the persistence and further spread of coloniality in the field of psychology, both as a research enterprise and practice. The production of psychological research, the diagnosis of psychological disorders, and the prescription of Western therapeutic packages all follow the neoliberal profit-making paradigm which commodifies the field of psychology. The underrepresentation of Global South research is discussed, as well as the over-emphasis on individuality in the conceptualization of well-being and success. The call for a decolonial perspective is underlined, advocating a perspective from within, as opposed to a perspective from above, that critically and selectively integrates indigenous knowledge and practices with what is relevant from the West.
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