Abstract
In a direct democracy, the public and media debate by referendums and popular votes presupposes a particular type of political communication and argumentation. The example chosen is the debate between the advocates and opponents of nuclear energy, a very conflictual debate based on daily argumentation which cannot be defined as simply irrational. There are specific logics involved. The struggle for social and political representation and the `game of placement—displacement' are fundamental. Specific discourse strategies permit the definition of a larger conception of argumentation and a multidimensional approach to communication and discourse, as well as shade typologies of effective discourses.
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