Who buys what — for why?

Robin Morgan , " Sundays aren't what they were ", Campaign Magazine, March 22, 1991.

Carmel McLaughlin and Barrie Gunter , "Attitudes to Television in 1990 ", ITC Research Paper published March 7, 1991, reporting on research carried out among 1,043 adults aged 16+ in 119 sampling points throughout Great Britain face to face on November 2-19, 1990, plus a further 30 interviews in Northern Ireland and booster samples of 208 cable and satellite dish owners, downweighted to reflect their true distribution in the population.

MORI research carried out among 1,962 adults aged 18+ in 147 constituencies throughout Great Britain, interviewed face to face between February 22-25, 1991.

Eric Jacobs and Robert M. Worcester, "We British", London: Weidenfeld & Nicholson, 1990.

Gallup Political Index, No. 295, April 1985.

Peter Kellner , The Independent, 16 February 1991, reporting an NOP poll among 1,629 adults interviewed face to face in 108 sampling points throughout Great Britain, February 9-13, 1991.

Oliver Cleaver , Campaign Magazine, March 1, 1991.

Sir Peregrine Worsthorne , "The Press v the People ", Sunday Telegraph, February 10, 1991.

Sir Peregrine Worsthorne , "The Price of Hypocrisy", Sunday Telegraph, February 24, 1991.

Mortimer B. Zuckerman , "The Public Outsmarts TV", US News & World Report, February 25, 1991.

David Gergen , "Why America hates the press ", US News & World Report, March 11, 1991.

MORI survey for the News of the World of a representative sample of 813 adults aged 18+ in 101 constituency sampling points throughout Great Britain interviewed face to face on November 28-30, 1989.

MORI survey for the Rowntree Reform Trust Ltd of a representative sample of 1,547 adults aged 15+ in 180 constituency sampling points throughout Great Britain interviewed face to face between March 7-25, 1991.