The devil wears Primark

Abstract

The 20-year-old university student explains why, despite the problems of the industry, young people are still attracted to a career in newspaper journalism. She writes: "The truth is that my generation, more so than any before it, thrives on communication. The media - the big, official one where Jon Snow works and everyone wears sensible shoes - is becoming less of a distinct entity. Instead, each social group creates and maintains their own little media industry, distributing its information and ideas through blogging, social networking sites, communal texting, fanzines, flyering and occasionally wearing sandwich boards in the street. The end doesn't appear to be nigh for this kind of gossip circulation, and I think we can partly attribute the growing graduate interest in journalism to the tell-all communication culture. We are egotistical exhibitionists."