Hey! Let's start a magazine

Abstract

Most journalists harbour a dream. They either want to write a novel or satisfy proprietorial longing by owning a newspaper or magazine. One such budding entrepreneur tells a cautionary tale about launching a movie magazine, observing along the way: "Disaster: through no fault of his own, my partner lost his principal marketing contract and could not devote time to the magazine. Certainly he did not monitor Ad Man as planned and, a few weeks later, I discovered that he had done nothing and disappeared off the face of the earth. By now I had commissioned everyone and much material was already in and being processed with the help of a former journalist colleague, so I simply worked harder, remembering that film projects were often thus fraught... The important thing was to hold your nerve. Things would be all right on the night."