Abstract
Journalists who could barely contain their excitement about the US elections now look ahead with almost universal gloom to the long British campaign ahead, writes the political editor of ITV News. While set and graphic designers gurgle with delight at their quadrennial licensed excess - election night sets that put the Pompidou Centre to shame, magical graphics that can fly you down the chimney of Number Ten right into Tony Blair's bedroom - reporters and producers are carping into their cappuccinos: "It's going to be so dull...I don't think I can bear it." Well, move aside for someone who understands that there is something special - magical even - about the moment the country makes its choice of who should lead it and, just as important, we all choose who should represent us where we live.
Robinson presents his propositions designed to allay those pre-election blues.
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