Abstract
A former senior editorial executive at the Daily Telegraph explains why he thinks maintaining a superior news service is the way forward for the paper and delivers this message to the paper's new proprietors, the Barclay brothers: "I am not suggesting that the Telegraph should ditch or even reduce any of its non-news ingredients - no paper can live on news alone these days - but simply that it focuses its attention and best journalistic skills on news coverage. Yes, it is an old-fashioned idea, but sometimes those do work. During my decade on The Daily Telegraph I had to fight over and over again to preserve the paper's gothic titlepiece or masthead, which was highly distinctive and itself stood for integrity. It has survived, although slightly tweaked, and in my view the paper's reputation has benefited from this. If the Barclays drop the gothic, we will know the paper is heading for real trouble."
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