Abstract
The BBC had been examining news accuracy and responsibility for the information it broadcasts since long before the Hutton bodyblow. As part of the continuous examination of standard and revision of work practices in the multi-media age, new guidance designed to avoid accusations of scaremongering - particularly in stories concerning health issues - have been introduced. The defence of a world-famous brand, the BBC claims, is an ongoing process. Roger Harrabin, an architect of the health document, explains how reporters can get it right all of the time.
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