This article, the first from the International Project on Culture and Management, a worldwide study to determine the role of national culture in managerial behavior and effectiveness, accomplishes two tasks. It describes the essential features of the design of the whole project and compares the questionnaire responses of US and Sudanese college students on four aspects of normative managerial behavior-personality, knowledges skills, and values. Data are analyzed by factor analysis and stepwise regression. The findings validate the hypothesis that Americans and the Sudanese expect significantly different behaviors from their managers in all four areas.
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