Abstract
The need for more flexible patterns of teaching and learning is well recognized both by industry and academic institutions. Leaner, more responsive ‘learning’ organizations require continuing, and more focused education and training for their employees. The development of suitable delivery methods has led to new challenges for higher education, itself involved in significant and continuing change. Integration of the daily experience of employees into the curriculum through work-based learning is one mechanism that might help meet the requirements of both industry and higher education. This paper reports early experiences of delivering an in-house, business studies degree programme to managers in the motor industry, using elements of work-based learning. The appropriateness and effectiveness of work-based learning as a delivery technique, and the strengths and weaknesses of the model in this context are evaluated. It is suggested that there are significant problems that need to be overcome if work-based learning is to reach its full potential. Recommendations for alleviation of the emergent difficulties are provided, and questions for further research are proposed.
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