Incorporating technology into new products

Abstract

For industry to remain competitive in the marketplace, it is essential to use research and developing technology to the fullest extent in developing new products and improving existing products. Both new technology and new markets must be developed. Corporations may perform research and development in-house or avail themselves of the technology developed by universities and other institutions described in published papers and reports. To be successful new product introduction must be carefully planned and take advantage of emerging needs and the unique capabilities of the marketing organization.