Exploring the gap between employers’ needs and undergraduate business curricula: A survey of alumni regarding core business curricula

Abstract

This study examines alumni perceptions of the core curricula at the University of North Georgia’s College of Business to assess the gap between the skills employers need in new graduates and what the curricula offer. The research was conducted as part of the continuous improvement process for AACSB accreditation. The findings reveal that soft skills such as communication and problem-solving were highly rated as being useful, whereas the alumni rated calculus and international business skills as less important for daily job requirements. The study provides relevant information for colleges of business as they look to update their core curricula for business majors.

Keywords

AACSB bachelor of business administration business schools business core curricula graduate skills

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