This article focuses on the interlinkages between the labour process and global value chains. It draws on the renewed growth in UK apparel manufacturing, specifically within the fast fashion value chain, and asks how value chain requirements are translated into the labour process as well as how the latter enables quick response manufacturing. The case study shows how buyer-lead firms engender accelerated capital circuits of fast fashion which rely on an increased segmentation of manufacturers and workers, the elimination of unproductive spaces in the labour process, and a further rise in the informalisation and precarity of labour. The article demonstrates a strategic disconnection within the fast fashion value chain: upstream manufacturers are only able to satisfy lead firms’ economic and operational standards if they disconnect – informalise – labour from the latter’s ‘ethical’ standards.
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