The making of an online celebrity: A critical analysis of Han Han’s blog

Abstract

In the ‘society of the spectacle’, according to Guy Debord, ‘smug acceptance of what exists can also merge with purely spectacular rebellion’ and dissatisfaction itself becomes a commodity. Drawing on his reflections on celebrity and the spectacle, this article analyses the highly popular blog of novelist and racing car driver Han Han (born 1982). By doing so, it explores the relation between Han Han’s celebrity and his voice as a social critic. The analysis focuses on how Han Han’s blog thrives on the combination of his celebrity status and Everyman image; how it contrasts ‘anti-intellectualism’ in the tradition of Wang Shuo (born 1958) with elements of literati ideology including moderate loyal criticism and cultural nationalism; and how it negotiates the tension between commercial spectacle and the expression of sociopolitical concerns. The article also argues that unlike citizen journalism, Han Han’s blog relies on editorial commentary on hot topics and acts as a ‘safety valve’ blog. This article aims to contribute to understanding the rise in China’s cybersphere of a celebrity who merges the images of rebel, opinion leader and cultural entrepreneur.

Keywords

Internet political satire Chinese bloggers cultural nationalism anti-intellectual

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