Sex is one of the dominant metaphors of China's postmillennial consumerist modernity.
Public media and private discussions map endless pleasures and possibilities onto
sexed bodies, foregrounding sexuality as an increasingly significant component of
individual identity. Yet, as argued in this article, the diversity of sexual
representations masks the discursive operation of the sexed body in consolidating
individual accommodation with the consumer market and in
“neutralizing” the exploratory and pluralist meanings of
contemporary sexual culture. Inheriting a recent ideological history in which
sexuality was not a significant component of public discussions about gender
relationships, and in an ideological context bridging local and global interests
that limit the interrogation of gender as a critical category of enquiry and
organization, sex and the sexed body emerge in mainstream discourse as a collection
of acts, responsibilities, and choices dissociated from the broad social issues of
gender hierarchy and injustice.
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