Marketing in Nonprofit Organizations

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American Marketing Association 1960 Marketing Definitions: A Glossary of Marketing Terms. Chicago: American Marketing Association.

Blattberg, Robert C. & Samuel R. Stivers 1970 "A Statistical Evaluation of Transit Promotion," Journal of Marketing Research, Vol. VIII (August): 293-99.

Brubacker, Paul W. 1970 "The Dean of Students Business," presented at the American Marketing Association Fall Educators Conference , Boston, Mass. (August 31).

1971 a "An Adman Battles Society's Ills," (Sept. 11):108-110.

1971 b "Ethnic Nights are a Box Office Hit," (Oct. 23):94.

1971 c "Unions Woo the College Faculties," (May 1):69,72,74.

1971 d "Country Clubs Fall Short of the Green," (Mar. 6):77-8.

1971 e "Colleges Unite in Troubled Times," (Apr. 3):90.

1971 f "How to Turn on the Turned Off," (Feb. 20):76-7.

1971 g "Two Schools Innovate to Stay in the Black," (Oct. 30): 100-01.

1972 a "Colleges Push for More Public Money," (Jan. 29):28-9.

1972 b "The Push to Boost Government Productivity," (May 13):160,162,164.

1972c "The Candidates Look to the Little Man," (June 10):21.

1972d "An 'F' for Performance Contracting," (Mar. 25):84-5.

1972e "Housing Money that Goes to the People," (Jan. 8):51-2.

Buzzell, Robert D. 1970 "How Can Research Contribute to Improved 'Marketing' in Non-Business Organizations?", working paper, Marketing Science Institute, Cambridge, Mass. (October).

Chambers, M.M. 1968 Higher Education, Who Pays? Who Gains? Danville, Ill.: The Interstate Printers and Publishers.

Christenson, Charles 1967 Disease Control Programs (A). Cambridge, Mass.: Harvard University.

Cihlar, Carroll 1970 "Consumer Views," Hospitals, Journal of the American Hospital Association, Vol. 44 (Apr.1):53-5.

Clarke, Roberta 1972 "The Richardson Center for the Blind," Cambridge, Mass.: Harvard University.

Cooper, Peter 1964 "The Begrudging Index and the Subjective Value of Money ," Scientific Business, Vol.2:281-86.

Cox, Harvey G. 1967 "The 'New Breed' in American Churches: Sources of Social Activism in American Religion," Daedalus (Winter):135-50.

Cutlip, Scott M. 1970 "Advertising Higher Education: The Early Years of College Public Relations," College and University Journal , Vol.9, No.4:21-8.

Davis, Paul H. 1969 "Donor Needs," The Journal of Higher Education , Vol. XL (March):231-34.

Diamond, Steven E. 1970 "Multiple Sclerosis Society: Fund Raising Strategy." Cambridge, Mass.: Harvard University.

Drucker, Peter P. 1954 The Practice of Management. N.Y.: Harper and Row.

Farley, John V. and Harold J. Leavitt 1971 "Marketing and Population Prollers ," Journal of Marketing, Vol 35 (July):28-33.

French, arrci. A. and Leland J. beel 1970 "Marketing: An Area of Value," Presented at the American Marketing Association Fall Lducators Conference , Boston (August).

Greenberg, Selig 1971 The Quality of Mercy. N.Y.: Atheneum.

Howard, John 1970 "The New Technology and the Broadening Concept," presented at the American Marketing Association Fall Educators Conference, Boston (August).

Johnson, Richard L. 1969 "How to Make Competition Fair: Have the Same Rules for All Hospitals," Modern Hospital (Dec.) :104-75.

The Knoxville Journal 1970 (October 16):13.

Kotler, Philip 1972a "A Generic Concept of Marketing," Journal of Marketing, Vol 36 (April): 46-54.

1972 b Marketing Management: Analysis, Planning and Control. Englewood Cliffs, N.J.: Prentice-Hall, Inc.

1972 c "A Marketing Orientation for Governmen Agencies," unpublished paper. Evanston Ill. : Northwestern University (Feb.).

Kotler, Philip and Sidney Levy 1969 "Broadening the Concept of Marketing," Journal of Marketing (Jan):10-15.

Kotler, Philip and Gerald Zaltman 1971 "Social Marketing: An Approach to Planned Social Change ," Journal of Marketing, Vol 35 (July) :3-12.

Levitt, Theodore 1960 "Marketing Myopia," Harvard Business Review (July-Aug.).

Levy, Sidney J. 1965 "Humanized Appeals in Fund Raising," Public Relations Journal (July).

Littlefield, James F. and Benson P. Shapiro 1972 "Population Services Inc.," Harvard University, Cambridge, Mass.

McGinnis, Joe 1969 The Selling of the President. New York : Trident Press.

Mechlin, John M. 1970 "Hospitals Need Management Even More Than Money ," Fortune (Jan.):76-151.

Meeth, L. Richard 1970 "Innovative Admissions Practices for the Liberal Arts College ," Journal of Higher Education, Vol XLI, No.7 (Oct.):535-46.

Minilak, William A. and H. Malcolm Bybee 1971 "Marketing's Application to Fund Raising," Journal of Marketing, Vol 35 (July):13-18.

Rafferty, John A. 1971 "Patterns of Hospital Use: An Analysis of Short-Pun Variations ," Journal of Political Economy, Vol 79, No.1 (Jan.-Feb.):154-65.

Sales Management 1970 "Off-Track Betting: Selling Against the Syndicate," (Dec.1):25,28.

Schneider, Lewis M. 1965 Marketing Urban Mass Transit. Boston, Mass.: Division of Research, Harvard Business School .

Schon, Donald A. 1970 "The Blindness System," Public Interest , No. 18, (Winter); 25-38.

Shapiro, Benson P. 1970 "The Effect of Prive on Purchase Behavior," Presented at the American Marketing Association Fall Educators Conference, Boston (Aug.31).

Shapiro, Benson P. with William Capitman 1971 "The United Methodist Church ," Cambridge, Mass.: Harvard University .

Star, Steven 1970 "The Peace Corps." Cambridge, Mass. : Harvard University.

Tilles, Seynour 1966 "Strategies for Allocating Funds," Harvard Business Review, (Jan.-Feb.): 62-80.

Time 1972 "Boys Town Bonanza," (April 10):17-18.

Urban, Glenn L. 1969 "Ideas on a Decision-Information System in Family Planning ," Industrial Management Review, Vol 10 (Spring):45-60.

Wosyluka, Roy G. 1970 "New Blood for Tired Hospitals," Harvard Business Review (Sept.-Oct.): 65-74.

Wren, George R. 1970 "The Health Industry is Big Business," Atlantic Economic Review, Vol 20, No.6 (June):17-18.

Zaltman, Gerald and Ilan Vertinsky 1971 "Health Marketing: A Suggested Model," Journal of Marketing (July):19-27.