Book Review: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations,by Walter Wymer,Patricia A. Knowles,and Roger Gomes . Thousand Oaks,CA: Sage,2006. 384 pp.,$79.95
Restricted accessReview articleFirst published online March, 2008
Book Review: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations,by Walter Wymer,Patricia A. Knowles,and Roger Gomes . Thousand Oaks,CA: Sage,2006. 384 pp.,$79.95