Abstract
The authors discuss the conceptual framework, methods, and findings of the Boston Area Diary Study (BADS) to provide insights into the problems and prospects of survey research on philanthropy. First, the conceptual foundations and the operationalization of the variables are discussed. Next, the research design and methodology are described, and the findings are briefly summarized. Next, two validity measures are presented: a comparison of the BADS results with those subsequently obtained by The Gallup Organization from interviews with the same participants and a study of possible Hawthorne effects produced by repeated interviewing. Next, some specific recommendations are made for the operationalization and measurement of giving and volunteering and for improvements to field procedures. In the conclusion, the authors reflect on the implications of careful research methodology for an adequate assessment of the range and level of care in society.
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