I. Balbus, "The American Game of Life," The Nation, May 7, 1973.
3.
" Politics As Sports," Monthly Review, March, 1975.
4.
A. Beisser, "The American Seasonal Masculinity Rites," in M. Hart, Sport in the Socio-Cultural Process, W. C. Brown Co., 1972.
5.
L. Bergreen, Look Now Pay Later: The Rise of Network Broadcasting, Mentor, 1980.
6.
J. Betts, America's Sporting Heritage 1850-1950, Addison-Wesley Pub. Co., 1974.
7.
R. Boyle, Sport — Mirror of American Life, Little Brown and Co., 1963.
8.
H. Braverman, Labour and Monopoly Capital, MRP, 1974 .
9.
J.M. Brohm, Sport — A Prison of Measured Time, Ink Links , 1976.
10.
J. Bryant, P. Cominsky, D. Zillman, "Drama in Sports Commentary," Journal of Communication , Vol. 27, No. 3, 1977.
11.
G. Debord, Society of the Spectacle, Black and Red, 1970.
12.
H. Edwards, Sociology of Sport, Dorsey Press, 1973 .
13.
N. Elias, "The Genesis of Sport as a Sociological Problem," in E. Dunning, Sport — Readings from a Sociological Perspective, University of Toronto Press, 1972.
14.
R. Furst, "Social Change and the Commercialisation of Professional Sports," International Review of Sport Sociology, No.6, 1971.
15.
E. Goffman, Gender Advertisements, Harper & Row, 1979.
16.
J. Goldstein and B. Bredemeier, "Socialisation: Some Basic Issues," Journal of Communication , Vol. 27, No. 3, 1977.
17.
A. Guttman, From Ritual to Record, ColumbiaUniversity Press , 1978.
18.
D. Halberstam, The Powers That Be, Dell, 1979 .
19.
P. Hoch, Rip-Off the Big Game, Doubleday, 1972 . "Coliseums and Gladiators: A New Opiate of the Masses ," Content, January/February, 1974.
20.
I. Horowitz, "Sports Telecasts: Rights and Regulations," Journal of Communication, Vol. 27, No.3, 1977.
21.
" Sports Broadcasting," in R. Noll ed., Government and the Sports Business, The Brookings Institute, 1974.
22.
N. Isaacs, Jock Culture USA, George McLeod, 1978 .
23.
S. Jhally, "Probing the Blindspot: The Audience Commodity," Canadian Journal of Political and Social Theory, Vol. 6, No.1, 1982.
24.
W. Johnson, Super Spectator and the Electric Lilliputians, Little Brown and Co. Ltd, 1971.
25.
R. Kennedy and N. Williamson, "The Money in Sports," Sports Illustrated, July17,24, 31, 1978.
26.
S. Kobre, The Development of American Journalism, Brown, 1969.
27.
J. Lahr, "The Theatre of Sports," in M. Hart, Sport in the Socio-Cultural Process, W. C. Brown Co., 1972.
28.
B. Lipsky, "Political Implications of Sports Team Symbolism," Politics and Society, Vol. 9, No.1, 1979.
29.
W. Livaht, "The Audience Commodity: On the 'Blindspot' Debate," Canadian Journal of Political and Social Theory, Vol.3, No.1, 1979.
30.
" On a Historical Turning-Point in Making Audiences-As-Commodities," Xerox, Brooklyn College, New York, January 1981.
31.
J. Loy, G. Kenyon and B. MacPherson, Sport and Social Systems, Adison-Wesley, 1979.
32.
K. Marx, Capital, Vol. 1, Penguin , 1976.
33.
J. Mepham, "The Theory of Ideology in Capital," Radical Philosophy , No.2, 1973.
34.
R. Miliband, Marxism and Politics, Oxford University Press, 1977.
35.
G. Murdock, "Blindspots About Western Marxism: A Reply to Dallas Smythe," Canadian Journal of Political and Social Theory, Vol. 2, No.2, 1978.
36.
D. Parente, A History of Television and Sports, Ph. D. Thesis, University of Illinois, 1974.
37.
" The Interdependence of Sports and Television," Journal of Communication, Vol. 26, No.3, 1977.
38.
B. Parrish, They Call it a Game, Dial Press, 1971 .
39.
M. Real, "Super Bowl: Mythic Spectacle," Journal of Communication , Vol. 25, No.1, 1975.
40.
F. Reel, The Networks, Charles Scribner's Sons, 1979.
41.
M. Ross, "Football and Baseball in America," in J. Talamini and C. Page, Sport and Society, Little Brown and Co. (Canada) Ltd., 1973.
42.
L. Schecter, The Jocks, Bobbs-Merril, 1969 .
43.
D. Smythe, "Communications — Blindspot of Western Marxism," Canadian Journal of Political and Social Theory, Vol. 1, No.3, 1977.
44.
" Rejoinder to Graham Murdock," Canadian Journal of Political and Social Theory, Vol. 2, No. 2, 1978. Dependency Road, Ablex, 1980.
45.
R. Williams, Television — Technology and Cultural Form, Fontana , 1974.
46.
A. Wolfe, "New Directions in the Marxist Theory of Politics," Politics and Society, Vol. 4, No.2, 1976.
