Despite advances in family business research, the field would benefit from greater methodological rigor. However, rigor does not mean convergence of methodologies. In this article, the authors adopt a novel approach, based on narrative analysis, to address the succession process in a family business. This interpretive perspective is appropriate for family business studies, which address multifaceted and complex social constructs that are performed by different actors in multiple contexts. The analysis highlights five key themes centering on leadership style and succession, trust and communication, balance between agents, history and identity, and fear of losing one’s identity and social standing through the succession process.
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