This article proposes a strategy for the family firm sector to gain the attention of policy makers. The strategy builds through influencing social expectations, creating political issues, and developing legislative actions that are subsequently implemented and regulated. To achieve this, the authors suggest that the family business sector must achieve salience as a community's definitive stakeholders in which capacity they possess, or are perceived to possess, attributes of power, legitimacy, and urgency. Experiences from Australia to illustrate the introduced processes are included.
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