This is a supplement to the paper “The Family Point of View, Family Social Capital, and Firm Performance: An Exploratory Test.” The paper explores, from a practitioner’s perspective the emergence of the family point of view and defines the soul of family business. The paper also explores how a family can nurture dialog so as to create the expression of family values which may be achieved through creation of a Common Family Vision, commitment to building the emotional equity of the family, and a common communication framework that supports the discussion necessary for emergence of the family point of view.
