Abstract
Competing in Time: Using Telecommunications for Competitive Advantage, as the title implies, explores the technological components, organizational arrangements, and managerial policies necessary to employ telecommunications technology for competitive purposes. Essentially, the book views telecommunications technology as a significant feature of an organization's competitive arsenal. In common with other works on the relationship between information technology and organizational strategy (e.g., Ives & Learmouth, 1984), Keen argues strongly for executives to investigate systematically the nature of telecommunications technology and the role it will play in changing markets and industrial competition. The book's analysis is rooted in the structural functionalist and managerial rationalist paradigms and provides a series of frameworks for management action. In doing so, Keen cautions against complacency. The major contribution of the book is in its clear and understandable primer on telecommunication technology and the frameworks for introducing organizational change and strategic redirection within organizations. The book provides a practical guide for managers who want to explore the competitive use of telecommunications technology.
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