Sensation seeking has been studied extensively. However, the study of sensation-seeking profiles is still very limited in the literature and even more so in the area of information and communication technology (ICT). The present study analyzes sensation seeking and the innovative behavior of individuals in the use of information technologies. This work explores the connection between two individual personality traits: sensation seeking (from a social psychology perspective) and personal innovativeness in ICT (from marketing and information systems perspectives). An empirical study was carried out on a sample of 819 university students. The authors have analyzed 12 profiles, which were obtained from the combination of the four traits of the Sensation-Seeking scale. The results confirmed the relationship between both constructs in three sensation-seeking profiles.
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