With Mowen’s Meta-theoretic Model of Motivation (3M Model) as a theoretical framework, this article examines the hierarchical trait predictors and consequence of one’s perceived ability to modify self-presentation on Facebook (Facebook self-presentation). The study identifies several hierarchical routes to Facebook self-presentation (e.g., agreeableness, need to belong, online public self-consciousness, Facebook self-presentation, or conscientiousness self-efficacy, Internet self-efficacy, Facebook self-presentation). Facebook self-presentation is also significantly correlated with its outcome variable of Facebook intensity. Theoretical implications are provided.
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