Abstract
Get full access to this article
View all access options for this article.
References
1.
Argenti, P. A.
(1994 ). Corporate communication . Burr Ridge, IL : Irwin .
2.
Argenti, P. A.
(1996 ). Corporate communication as a discipline . Management Communication Quarterly , 10 , 73 -97 .
3.
Barton, L.
(1993 ). Crisis in organizations: Managing and communicating in the heat of chaos . Cincinnati, OH : South-Western .
4.
Garbett, T. F.
(1981 ). Corporate advertising: The what, the why, and the how . New York : McGraw-Hill .
5.
Olins, W.
(1989 ). Corporate identity . London : Thames and Hudson .
6.
Webster, F. E., Jr.
(1994 ). Market-driven management: Using the new marketing concept to create a customer-oriented company . New York : John Wiley .