Butscher, S. A. (1998). Customer clubs and loyalty programmes. Hampshire, UK: Gower.
2.
Conrad, C. , & Poole, M. S. (1997). Introduction: Communication and the disposable worker. Communication Research, 24, 581-592.
3.
Cross, K. (2000, March). @your service. Business 2.0, 5, 427-428.
4.
Davenport, T. H. , & Pearlson, K. (1998). Two cheers for the virtual office. Sloan Management Review, 39, 51-65.
5.
Dick, A. S. , & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22, 99-113.
6.
Donaldson, S. (2000, September). What price loyalty?Home Office Computing, 18, 20-20.
7.
Fulk, J. , & Steinfield, C. (1990). Organizations and communication technology. Newbury Park, CA: Sage.
8.
Gantenbein, D. (2000, October). Customer service: What to do when they’re ringing off the hook. Business 2.0, 5, 162-166.
9.
Kaye, B. , & Jordan-Evans, S. (1999). Love ‘em or lose ‘em: Getting good people to stay. San Francisco: Berrett-Koehler.
10.
Kraut, R. E. , & Attawell, P. (1997). Media use in a global corporation: Electronic mail and organizational knowledge. In S. Kiesler (Ed.), Cultures of the Internet (pp. 323-342). Mahwah, NJ: Lawrence Erlbaum.
11.
Newell, F. (2000). Loyalty.com. New York: McGraw-Hill.
12.
O’Connor, C. (2000, February). High touch for high tech. Business 2.0, 5, 219-222.
13.
Parasuraman, A. , & Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28, 168-174.
14.
Patrick,L. (1998,March).Customer loyalty in cyberspace. Across the Board, 35, 56-56.
15.
Schultz, D. E. , & Bailey, S. (2000). Customer/brand loyalty in an interactive marketplace. Journal of Advertising Research, 40, 41-52.
16.
Scott, C. R. , Corman, S. R., & Cheney, G. (1998). Development of a structurational model of identification in the organization. Communication Theory, 8, 298-336.
17.
Seaberg, J. (2000, October). Talent crunch. Business 2.0, 5, 276-276.
18.
Tapscott, D. (2000, March). Minds over matter. Business 2.0, 5, 220-227.
Wiesenfeld, B. M. , Raghuram, S.,&Garud, R. (1999). Communication patterns as determinants of organizational identification in a virtual organization. Organization Science, 10, 777-790.
